![]() ![]() Behind memorable and iconic movie posters are graphic designers who work to condense the plot into an impactful visual narrative. Seek to learn what makes movie posters great so you can appreciate their complex arrangements and subtly utilitarian beauty.An effective poster helps create buzz around your movie or film festival. Starting from a simple idea, movie posters evolved into a creative approach for marketing films and condensing the adroit craft of storytelling into a single frame. The current trend of “floating head syndrome” compromises the beauty of a movie poster it grinds down the art form onto a platter marinated with a careless, collect-them-all mentality. They can also mix all sorts of eye candy to entice viewers and inspire critical analysis. They can illustrate the themes and ideas of a film without spoiling the plot. Movie posters are an integral part of filmmaking. The background also subtly acts as an indication that Morales and his life will significantly change as if his world has been turned upside-down. However, Morales’ raised right hand symbolizes his carefree personality and courageous attempt to save someone. This alludes to the fact that the alien can morph into anyone and anything it could even be lurking within the group of researchers under a human disguise.Īnother tremendous and more recent example comes from the exalted animated film, “ Spider-Man: Into the Spider-Verse.” In its poster, the protagonist Miles Morales appears to be flying upwards, but the background makes it appear as though Morales is actually falling down. The poster shows a figure that resembles a person with a heavy coat on, yet the bright light covering their face doesn’t show if they are actually human. For those unaware, the film follows a research team stationed in Antarctica that’s being hunted by a shape-shifting alien. While it’s easier for illustrators to draw exactly what happens in a film, the most creative posters portray themes and symbols that only become more clear after a closer look, often with prior knowledge of the story.įor example, the movie poster for the 1982 film “ The Thing” cleverly illustrates the ambiguity of the extra-terrestrial antagonist. The most noteworthy movie posters layer information beneath a first glance. Others, like myself, appreciate them for all these purposes. A select few value movie posters as collectible memorabilia for aesthetic decor or larger collections. Others suggest that the inclusion of symbolism is appealing, as it makes the poster akin to a trivia game or a puzzle. Some may like an emphasis on a wide range of colors. So what makes a movie poster great? The answer varies from person to person. If anything, they damage an art form intended to entice and excite its beholders. Rather than depicting a narrative or telling a broader story from a minimalistic viewpoint, studios now cut production corners to submit a visual celebrity roster too large for any poster to contain. ![]() The over-saturation of faces and bodies on these posters buries the emotional connection we can make with movies. The recent trend has obscured what constitutes a good movie poster. Despite the convenience and low cost, it resulted in generic designs that seem artificial when compared to illustrations. Popularized by photo editing software, it became easier and cheaper for movie studios to implement, as they could now avoid paying artists thousands of dollars for carefully drawn portraits. The ‘80s would give rise to the standardized modern-day usage of movie posters, which has been both beneficial and detrimental for movie studios.Ī popular term for the issue that plagues modern movie posters is “ floating head syndrome.” This refers to the tendency to use the faces of lead actors “floating” in front of a darkened background. Artists of the ‘50s and ‘60s incorporated minimalist designs into their posters, and ‘70s designers prioritized photography over illustration. The 1940s introduced the use of characters within the poster, albeit as the only featured details. Early Hollywood made movie posters in the style of traveling advertisements, similar to the marketing of circus acts. With the advancement of filmmaking came the rise of movie posters. Coincidentally, the posters showed people clamoring into the screening: a motif that would inspire the future of filmmaking. They contacted Henri Brispot, a French painter, to illustrate posters that could be pasted on walls. The first known movie poster was made in 1895 for a French film titled “Cinématographe Lumière.” As pioneers of filmmaking, the Lumière brothers wanted to present their series of shorts to a larger audience. Movie Character Costumes - Magic of Makeup - Before and Afterīut it was not always this way. ![]()
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